The question we hear again and again from our community, is “how do I generate more leads using chatbots?”
After hearing this question over and over again, we came up with 107 ways to do just that.
Every single method has a short description to help get your ideas flowing.
Since this is a BEAR of a list, here’s what I recommend so you can drill down inside the full list by time, cost and impact:
If someone is hanging out on your pricing page they are considering buying and are highly likely to be a lead. Setup a chatbot tailored to your pricing page to connect and engage with these visitors.
The classic and essential chatbot. Make it easy for someone to schedule a demo with your team from any page on your website instantly qualifying them as a lead.
Do you have a lot of cold or warm site visitors who aren't ready to talk or buy? Create a chatbot that greets these site visitors and educates them about the problem space. Once educated, you can invite them to schedule a call if they're interested in learning more.
There are many ways to tell if someone is a hot lead. Number of visits, length of session, firmographic data, and more are used as indicators. Regardless of your specific definition, have a tailored fastlane bot to greet these site visitors and convert them to leads.
Do you have a lot of customers with support questions? Provide a great customer experience with a bot integrated with your knowledgebase or help desk that can automatically recommend help resources to people chatting in.
Many B2B SaaS products tout their integrations by creating SEO friendly landing pages for each. Take your integration pages to the next level with integration specific chatbots that can prompt meaningful conversations around the intersection of your product and the other tool.
Setup a chatbot that can highlight the benefits of your solution that are most important to the site visitor.
Similarly, if you have a features page, design a chatbot that can callout relevant features based on the site visitors needs.
When someone is reading a case study on your site, make sure the case study addresses their exact questions and if not recommend case studies that are a better fit to the prospect.
People return to your site again and again. Have a chatbot setup to welcome them back and over time slowly ask them questions to build up a profile on the site visitor so that you can personalize follow on outreach to the prospect.
Lead magnets are timeless tools to generate qualified leads. You can now setup chatbots to offer and deliver lead magnets without having to build additional landing pages.
If you serve international customers you can increase your lead capture rate in foreign markets by creating chatbots that communicate in the local language.
Setup a chatbot to walk people through various guides on your website or recommend guides based on their goals and interests.
You'd be amazed but simply mixing up the initial welcome back message when someone revisits your website significantly increases engagement and your lead capture results.
Do you interview customers, peers, or other business leaders on your website? Setup a chatbot to handle interview submissions and requests.
If you use G2Crowd, Capterra, or another reviews site and have a landing page on your site to tout your high scores, setup a chatbot on the page to generate more reviews and more conversations around your solution.
Do you have job candidates in your site traffic? Separate them out from your marketing traffic by having a chatbot designed to handle inbound candidates. You can tag the candidates and even pre-screen them using a bot. This will free up your sales and marketing team to focus on real leads rather than job candidates.
If you have white papers on your website, create a chatbot to recommend white papers, get feedback on the white papers, and invite people reading them to learn more through a free trial sign up or a demo.
Do you have a comparision chart comparing your solution to competitors' solutions? If you do, have a chatbot setup to help site visitors focus in on the comparisons most important to them and their business.
Do you use email to nurture your leads? If someone has disengaged from your email communications and visits your website, have a chatbot reach out to them and suggest they update their email subscription settings to a better frequency.
If you use squeeze pages in your business consider adding a chatbot to your page. You can get rid of any form fields on your squeeze page and just have a big CTA button leaving your chatbot to take down the visitor's contact information.
Does your software work well on mobile devices? Do you have a lot of mobile visitors? Setup a chatbot to greet mobile visitors and let them know you prioritize giving them a great experience on the go.
Most tablet use happens when we're consuming news or browsing the internet. Whether on our commute in the morning or in the evenings relaxing on the couch. Consider targeting these users exclusively with a personalized chatbot just for tablet users.
When someone is about to leave your website you have a great moment to catch their attention with a great offer. Setup a chatbot with a great offer to reach these users on their way out.
Perhaps you want to have as many conversations as possible with site visitors while you're online at work. However, during the off hours, setup a chatbot to greet site visitors and help them right away to generate more leads and have a better customer experience.
Is your product a slam dunk for companies of a certain size? Looking to grow up market? Setup chatbots that only target companies of a specific size and then personalize your messaging to what these types of companies need.
Do you have unqualified traffic that can't afford your solution visiting? Use a chatbot that pulls in company revenue to filter out bad fit prospects and give you more time to focus on the great fit visitors.
Only want to work with companies that have a certain amount of website traffic volume? Use a chatbot aware of site visitors' Alexa rankings to personalize your chatbots based on traffic volume.
Identify companies that have raised certain rounds of financing and tailor your messaging to their pain points and needs.
Wouldn't it be great if you could personalize your chatbot based on if a site visitor uses your competitor's product? You can easily do that by pulling in Built With Tech metrics.
Segment site visitors and your messaging by NAICS codes to increase your lead generation rates.
If you have a contact us page consider removing your form and replacing it with a contact us chatbot that's easier and more fun to use increasing the number of site visitors that reach out to you.
Are you looking for business development partnerships? Do you have an API or another low-touch business development channel? Setup a chatbot to target this traffic to tailor their onsite experience and making it easier for you both to see if there is a mutual fit working together.
Do you offer phone customer service or support? Instead of making someone navigate your phone tree and wait on hold with annoying music, set up a simple call back chatbot. Your site visitor clicks, "Call Back", on your website. A chatbot greets them and takes their phone number. When a team member becomes available they call the site visitor back to help them.
Do you have tailored drip email courses that nurture leads and indoctrinate them into your view of the world? Make it even easier for your site visitors to sign up by handling sign ups via a chatbot.
Do you offer flash discounts or other short term promotions? Announce them to your site visitors using a chatbot to increase participation and conversions.
Convert your drip email courses into chatbot courses. How? Make your emails link directly to chatbots that correspond to each lesson. Take the lesson content from your email and convert it to chatbot format. Make the content more interactive and fun so the student gets more and more invested in the learning process and your sales process.
Do you have site visitors that fail to complete your registration process or onboarding wizard? Reactivate these prospects with a sign up abandonment chatbot.
Sometimes people slip away from us and stop using our products like they used to. Create an email outreach campaign to reactivate these users and when they return to your app send them a personalized welcome back chatbot that helps get them back up and running fast.
For any email communications you send out with a call to action that leads them to your website, consider enriching the experience by adding a chatbot to support the email message to increase conversion rates further.
Using tools like Sendoso or Postmates you can literally have your chatbot deliver coffee to a site visitor within 15 minutes automatically. This is a great campaign for your key accounts.
80% of revenue comes from 20% of prospective buyers. Use solutions like MadKudu and Clearbit to identify, immediately at first visit, the 20% of buyers that will bring you the lion's share of revenue so you can focus your best resources on winning these accounts.
Reach engaged happy customers at the right moment and use a chatbot to suggest valuable upgrades to their account increasing CLTV automatically.
Setup a chatbot that can walk new users through your product or website and explain common questions right from the start.
If you have repeat visitors to your marketing site consider targeting this user segment with a chatbot that invites them to sign up immediately for a free trial.
Do you have trial users who are using your product but haven't fully activated? Segment these users and send them a chatbot to invite them to extend their trial automatically to surprise and delight them and increase the chances of them activating.
If your onboarding process takes multiple steps or has meaningful points of friction, setup a chatbot to walk users through the process and head off any questions or points of confusion so they can be addressed in the moment by the chatbot or a member of your team.
People who regularly visit your blog are getting value from your knowledge and expertise. They are fans of your brand and are prime candidates for a demo or free trial. Setup a chatbot that greets them on their 3rd or 4th visit and invites them to schedule a demo.
People who visit your blog may prefer to have your most recent articles and resources delivered straight to their inbox. Grow your list and nurture your leads more effectively by setting up a chatbot that invites blog visitors to join your newsletter.
Affiliate partners are low-touch partners who receive a commission on new customers they bring to your service. Consider setting up an affiliate partner program and having a landing page with a chatbot that greets prospective affiliate partners and vets them for your program.
Referral partners are existing customers who refer you to their friends and colleagues. They are often rewarded with free months of service, cash, or other tokens of appreciation and thanks. It's best to start a referral program with your most active and engage clients who are getting the most from your service. Identify this segment of your customer base and setup a chatbot to invite them to join your referral program.
Reseller partners bundle your product or service into their own offerings. They usually pay a wholesale price for your service and control the final price paid by the end-user. To get leads from this channel, setup a reseller partners landing page and a chatbot to qualify potential resellers.
Do you recognize and promote your best users and customers? Consider starting an awards program highlighting forward thinking and top users of your product. Create a chatbot to invite your users to submit their friends and colleagues as nominees for your awards.
Do you have a Slack group, forum, Facebook group, or another destination to foster the community around your company? If so, consider introducing a chatbot to help you moderate the community and generate leads in the process.
Make it easy for people to join your community by setting up a chatbot that invites new users to join the community and get plugged in.
Identify customers who would benefit from your next webinar and start letting them know about the webinar a few weeks out via a chatbot in your app and on your marketing website.
Looking for audience participation during your next webinar? Looking for feedback on how you can make your next webinar better? Setup a chatbot to survey webinar attendees either on the webinar or right after.
Let's be real. You give great webinars. After an awesome webinar people will be coming back to your site to follow up and learn more. Greet the attendees of the webinar with a chatbot that's up to speed on the webinar's topic. Continue the conversation started on the webinar and invite attendees to schedule a demo or sign up for a free trial.
Does your company attend a bunch of conferences? If you're going to be attending big shows in your industry start letting people know to build excitement and anticipation for the ways your company will be participating at the event (your booth, your speakers, breakout sessions, after parties you're hosting etc.)
Use a unique URL or geofencing to greet trade show attendees with a personalized chatbot at the trade show. Chatbots at trade shows can help you man your booth when you have a bunch of attendees all at once. For example, if you're running a trade show raffle, your chatbot can manage the contest while educating attendees about your problem space and product.
The fortune is in the follow up. After the trade show you should have a bunch of attendees visiting your site looking to learn more. Set up a chatbot to follow up with trade show attendees and transition the conversation from the trade show to next steps with your business.
Jeff Walker pioneered the product launch event style of marketing. If you're familiar with this strategy, a chatbot can be a great addition to your free video landing pages to increase engagement and conversations with people interested in your upcoming launch.
During your launch window, setup a chatbot to handle last minute objections, questions, and concerns from your audience. Your chatbot should be able to handle 70% of your audience's questions automatically--dramatically boosting conversions. For the remaining 30%, you or a team member can be standing by to handle any else!
Do you like to include post launch upsells, downsells, or free bonuses? If you do, a chatbot can be a great way to deliver this offer or support the landing page you are using to engage launch prospects and customers.
Livestreaming is a new but growing channel to get your message out to the world. Like with any content marketing, consistency and promotion is key to grow your audience. Let your site visitors know you're going to be livestreaming soon with a chatbot and ask them what topics or questions they'd like to see answered on your next stream.
If you have a dedicated page on your site for your livestream or if you use Twitch or Facebook Live you can setup a chatbot to engage with your audience while you are livestreaming. The chatbot can take questions on the fly and more.
After your livestream, setup a chatbot that lets people know the stream is over, points them to the recording, and lets them know when the next livestream will be happening. As always, give people the option of scheduling next steps with your company if interested.
Roadshows can be a fantastic way to get to know your customers, users, and community. If you're starting out on a roadshow setup a chatbot to let people know a few months out that you're going to be in their area soon. Have your chatbot invite them to sign up to attend the events happening in their city.
Once you're on the roadshow, change up your chatbot's messaging. Setup chatbots to let relevant site visitors know that you're in the area and that they can still comeout and see your team and take part in the events.
After each roadshow event, setup a chatbot to thank attendees for coming. Create a relevant call to action based on the topic of the event. You can also setup a chatbot for people who signed up but weren't able to make it. Or have different chatbots and calls to actions for customers who attended vs. prospects who attended.
Running a discount or promotion on your product? Whether it's a flash sale, holiday sale, or something else entirely a chatbot can be a great way to let people in on your special limited pricing.
Do you offer a masterclass training or seminar? Let people know about your next one using a chatbot. Have your chatbot register attendees and ask them what their burning questions are so you can make sure to answer them at the class.
Do you ever run social media contests? For example, you could raffle off free t-shirts or conference tickets to customers who post photos of themselves with your product or for customers that take a moment to review your product on G2Crowd. Automatically run and manage these contests with a chatbot on your site.
Does your company run or sponsor meetups in your area? Let local site visitors know by setting up a chatbot that shares with them the time and date of your next meetup.
Day of the meetup, change up your chatbot's messaging. Setup chatbots to let relevant site visitors know that the meetup is happening today and that they can still comeout and see your team and take part.
After each meetup occurrence, setup a chatbot to thank attendees for coming. Create a relevant call to action based on the topic discussed. You can also setup a chatbot for people who signed up but weren't able to make it. Or have different chatbots and calls to actions for prospects vs. potential hires who attended.
Lots of companies looking to grow their engineering teams run or sponsor local hackathons in the community. A great way to announce an upcoming hackathon is with a chatbot targeting appropriate segments in your audience with a call to action to register.
The weekend of the hackathon, change up your chatbot's messaging. Setup chatbots to let relevant site visitors know that the hackathon has started and that they can still comeout to see the presentation and award ceremony.
After the hackathon, setup a chatbot to thank attendees for coming. Create a relevant call to action based on your company goals in participating. You can also setup a chatbot for people who signed up but weren't able to make it. Have different chatbots and calls to actions for prospects vs. potential hires who participated.
Speaking engagements are a fantastic way to build an authoritative and credible B2B brand. Next time one of your company leaders is speaking at an event, setup a chatbot to let relevant site visitors know how they can tune in.
During the speaking engagement, change up your chatbot's messaging. You could use the chatbot to ask questions of the audience at different points in the presentation. If there is a live stream, you can also let people know how to tune in remotely.
After the speaking engagement, setup a chatbot to thank attendees for coming. Create a relevant call to action based on your company's goal in speaking.
Podcasts are a great way to grow your audience and build your company's brand. If you've been running a podcast and have a landing page dedicated to it, consider setting up a chatbot that introduces new people to your podcast. Have your chatbot recommend episodes based on the person's interests allowing you to help them get value from your podcast faster and help you qualify the prospect.
Another great content marketing strategy is building infographics. They are super shareable and quick to digest. You can even make it easy for people to embed it in their own site. If you host infographics on your website, setup a chatbot to guide readers through the infographic and handle any additional questions readers might have.
Typeform has pioneered an innovative new type of blog post.
They have a blog post on conversational interfaces that has interactive annotations by the author delivered via a chatbot. Consider some of your best blog posts on your website and consider releasing interactive versions that have the "author" or a chatbot walk the reader through the post taking them behind the scenes in the process.
Microsites can be really valuable marketing assets for your business. If people return again and again to your microsite, consider having a chatbot greet the repeat user and engage with them about the microsite. Nudge the conversation toward discussing your main site and suggest a next step for the microsite user.
Do you have an interactive self service demo? These can be a great way to drive free trial sign ups in SaaS. With that being said, they can often be confusing at first glance. Setup a chatbot to serve as a self-service demo concierge--available to walk the user through a tour of the demo and answer any questions they might have.
Do you find success using billboards in some markets? Track your ROI and turn billboard impressions into real conversations by setting up unique URLs and chatbots for each billboard.
Do you use Press Release distribution services like Newswire? Have your PR announcements link back to your site with unique URLs that trigger chatbots aware of the recent announcement and then segue the conversation from the announcement to your desired next step.
Radio, podcast, and other audio advertisements are seeing a resurgence in certain SaaS verticals. Track your ROI and turn your radio listeners into real conversations by setting up unique URLs and chatbots for each radio spot.
TV ads can work surprisingly well for more established B2B internet companies. Track ROI and turn your viewers into real conversations by setting up unique URLs and chatbots for each TV spot.
We are seeing a renaissance in magazines today. There are more magazines with niche targeted audiences than ever before. Track ROI and turn your readers into real conversations by setting up unique URLs and chatbots for each magazine article or ad.
Despite being in an increasingly digital age, targeted direct mail can be surprisingly effective for B2B internet companies. Track ROI and invite your mailer recipients to have real conversations on your site by setting up unique URLs and chatbots for direct mail campaign.
Today's business cards still work great. They're used to turn networking conversations into visitors on your website. You can create unique URLs and chatbots for your business cards. This is a great way to make your first digital impression even more memorable.
What do inbound business development representatives traditionally do? They identify your inbound leads, start conversations with them, and help move them along your sales process through email drip sequences, phone calls, and social media touches. What if you could setup a chatbot to manage much of these activities? Using chatbots effectively you could get away with a much smaller inbound BDR team and provide a more enjoyable buyer experience in the process.
Email signatures are a little known but highly effective channel for lead generation. You can include recent blog posts, links to book time with you, and more. Consider having a link in your team's email signature that takes the visitor to a chatbot that books a demo automatically for them.
Do you schedule discovery appointments or another type of call prior to a demo? You can setup chatbots to book any type of appointment you'd like--not just software demos.
Are there existing industry influencers and thought leaders that serve your community? A great way to generate leads is to write guest posts on their platforms which send traffic back to your site. If any of your guest blog posts are breakout performers, setup a chatbot personalized just for this referrer traffic.
Do you have integration or marketing partnerships in your industry? Perhaps other SaaS companies you host podcasts or webinars with? Consider setting up personalized chatbots to greet visitors coming from these partners' websites.
Would you like to generate more guest bloggers for your own blog? Setup a landing page and a chatbot to invite people to apply to write as a guest author on your platform. Also consider identifying your power users and inviting them to be interviewed for the blog about their strategies and tactics they pursue using your solution.
You've gone to all this effort to create create Facebook Custom Audiences and AdWords Retargeting groups. For this incredibly targeted group in your audience, roll out the red carpet with chatbots that bridge the social media ads that brought someone to your landing page.
Similarly here, for organic social media traffic, consider testing personalized chatbots that match the organic posts that are performing well for you on Facebook, Reddit, LinkedIn, Twitter, Instagram, or elsewhere.
A great way to personalize and humanize your brand is to have the CEO or a founder of the company record a personal sincere welcome video for new site vistors or app users. A great way to deliver this welcome message is to add it to your chatbot providing another easy way for people to discover it and build affinity with your brand.
Often people aren't ready for a live demo with a human being. They'd prefer a pre-recorded video demo without any human interaction. You can improve this experience by building a chatbot that serves as a helpful concierge.
Have you invested in a product explainer video? Make it easy for people to watch by adding it directly into your chatbot.
Do you have some amazing customers you'd like to recognize? Maybe you'd like to send them personal thank you notes or a free t-shirt for their business. Setup a chatbot to reach out to your best users and ask them for the little bit of information you need (their address, their t-shirt size, their favorite UberEats lunch order, etc.) and then surprise them one day with a personalized token of appreciation.
Do you have a press or media inquiries page? Make it easy to handle media outreach with a chatbot that can automate common media questions and requests.
With 107 tactics under your belt, now you have no excuses for not generating leads.
Even if you use a fraction of the lead generation tactics we mentioned, you’ll see a huge boost in site visitor conversations and in your lead generation stats.
To keep yourself on track:
It has every tactic, related resources, and different rankings to help you pick the best channel and tactic and to spark ideas on how chatbots can support your marketing strategies.