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Chatbots & Auto Messages

Chatbots & Auto Messages

If you're just starting to learn about this whole conversational marketing and customer engagement thing, we've got you covered.

Here we'll cover the reasons why you and your company need to be investing in messaging campaigns—whether you are an existing company or just starting up. Even if you are unfamiliar with what chatbots and auto messages exactly are, the articles and in-depth guides we have to offer will help no matter your technical expertise or experience to date.

And while most resources out there jump right away to picking a platform, building your campaign, and so on, here at ConvoPanda we know that launching a successful live-chat messaging strategy depends on two things:

  • The right mindset. It's critical to understand that you must have a clear purpose and business objective in mind when designing your messaging campaigns.
  • Users and distribution. Yes, it's important to design a campaign that achieve's your business goal. But that's all for nothing if you don't have any users starting conversations with your team or chatbot.
Why invest in messaging:
  • Messaging apps like Live Chat, Facebook Messenger, Whatsapp, and Slack are growing faster than all social media combined like Facebook, Snapchat, and Instagram.
  • After a few years, these new messaging apps began providing tools to create products and services within their platforms.
  • In addition, early innovators have discovered the user experience and interface patterns that work well for messaging apps making it easier to build and construct chatbots and auto message campaigns.