Messaging Platforms

Messaging Platforms

Choosing the best platform to use for your conversational marketing and customer engagement is essential to the success of your business. The tactics to determining which platform to choose are not too different from the tactics used to vet any sales or marketing solution.

Not only are the markets different for these messaging platforms, but also the feature sets available vary widely. In this section, we'll explore various platforms. We'll discuss the UX capabalities of each as well as practical ways to pick the right platform for your goals.

Our views on messaging platforms:
  • There are messaging platforms for business users, consumers, teens', and more.
  • Picking the wrong platform will lead ineffective campaigns. Pick the platform designed for your use case and goals.
  • Choosing which platforms you use should be a well-validated decision.
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