Choosing the best platform to use for your conversational marketing and customer engagement is essential to the success of your business. The tactics to determining which platform to choose are not too different from the tactics used to vet any sales or marketing solution.
Not only are the markets different for these messaging platforms, but also the feature sets available vary widely. In this section, we'll explore various platforms. We'll discuss the UX capabalities of each as well as practical ways to pick the right platform for your goals.