Monitoring & Testing

Monitoring & Testing

Congratulations your chatbot or auto message is in the wild! You've already received your first few prospects. But you are just getting started. Building messaging campaigns is an iterative process that takes ongoing monitoring and review.

The key challenge of campaign monitoring is turning data into actionable insights. In this section we'll look at different sources of data, processes to put in place to monitor your campaigns, and how to not worry about wrong or irrelevant data.

We'll also explore the three monitoring strategies of error reduction, conversion optimization, adding new copy, and refreshing existing copy.

Our views on monitoring & testing:
  • Reviewing your data and optimizing your campaigns is critical. There are many tools, strategies, and approaches. The most important thing is to do it.
  • Building a messaging strategy is an ongoing process.
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