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UX Mistakes With Messaging

UX Mistakes With Messaging

Wouldn't it be something to automate and scale having one-on-one conversations with your audience? Where you and your team could use the power of technology to serve more people more effectively?

This is the promise of conversational marketing and customer engagement. Chatbots and pro-active live chat are a booming industry but they are still in their infancy. Like any maturing technology the beginning is marked by rapid innovation, failure, and discoveries of successful patterns.

In this section, we'll explore common UX mistakes that have been made by others in the past years so we can all learn from them and make sure we don't repeat them.

Our views on UX mistakes:
  • There are a lot of examples of chatbots failing to meet expectations.
  • Despite the best intentions, messaging campaigns can sometimes fail to help users.
  • Today, most chatbots are as effective as the thoroughness of the scripted conversations they can handle.
  • AI is not a silver bullet solution to a better user experience.
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