Wouldn't it be something to automate and scale having one-on-one conversations with your audience? Where you and your team could use the power of technology to serve more people more effectively?
This is the promise of conversational marketing and customer engagement. Chatbots and pro-active live chat are a booming industry but they are still in their infancy. Like any maturing technology the beginning is marked by rapid innovation, failure, and discoveries of successful patterns.
In this section, we'll explore common UX mistakes that have been made by others in the past years so we can all learn from them and make sure we don't repeat them.